When your company could use a boost in sales, Facebook is an excellent place to turn to. The social media giant has helped all types of businesses, from those just starting out to those that have been around for decades, reach out directly to their target audience.
If you haven’t created a page for your business on Facebook, or you feel that your social media marketing strategy could use an upgrade, here are a few essential tools that you should try to help improve your Facebook marketing game.
To get the most out of your Facebook marketing strategies, you need to make sure that you’re reaching out to every member of your target audience. You can connect with potential customers all over the world, so, if your business can serve international customers, why not take full advantage of that?
Facebook has a couple of tools to help you reach out to your target audience such as EdgeRank and the Reach Generator.
EdgeRank is an algorithm Facebook uses to determine what content is the most screen worthy. There are three factors that determine if your content is valuable enough to appear, and those are weight, time, and affinity.
Facebook determines the weight score, or popularity score based on the type and the amount of interaction your post receives such as likes or comments. The time score looks at how relevant your content remains over time, and the affinity score is based on how many times fans engaged with your company’s posts in the past.
Now on to the Reach Generator. This tool can expose your target audience to updates about your products that they otherwise may not see. Facebook stated that your basic post made by a company will only reach around 16% of fans. By using the Reach Generator, major brands can reach as many as 98% of their fans throughout a 28-day period. You can receive twice as much engagement using this tool as well.
Another helpful Facebook ad tool is the Open Graph. This tool makes it possible for any action expressed on the social media page to provide you with a great marketing opportunity. One good example of use of the Open Graph system is streaming music apps.
When you listen to a song on Pandora, you have the option to share what you’re listening to with your friends. By doing so, your friends will see that you like the song, they may like or leave a comment on the post. Pandora gets free exposure (as well as the band you’re listening to).
A good piece of advice about placing ads on Facebook, is that sometimes less is more. According to marketing experts, sharing information just for the sake of hearing yourself talk is pointless and a waste of time. What that means is that if you want to make your target audience feel like they are a part of something big, and it don’t make them feel like they’re constantly marketed to all the time.
For some companies, making posts more fun and interactive is the best way to sell their brand. It shows that there is more to your company than just the products you make, which can give your company a more relatable and friendly outlook. While this may not be a tool, it is a helpful piece of advice that really works.
And finally, the Facebook Page Manager is a tool that can help your online marketing team save time. This tool allows you to keep track of everything your followers are up to so that you can learn more about your target audience with less research involved. It also allows you to manage up to 50 pages from your smartphone device so that you can check out page activity no matter where you are.
There are plenty of other marketing tools available to Facebook users that can help your company grow and gain profit. Some may work better for your specific brand than others so it’s a good idea to experiment to find out which of these essential tools will work best for you.
We hope that you have gained some valuable information concerning how to gain more exposure for your company on Facebook. If you enjoyed this video, please click on the Subscribe button. You will receive a notification each time we upload a new video to our channel.
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For a summary of the above tools and their functionality, check out the animation clip below;